When we are designing a new website for our company, we are always thinking broadly and apply all what is new and what is good. But as soon as the time passes by, few of us start thinking that we have done enough on our site so why shall we change. That is true for your web development company as well. But actually that should not be the case in today's changing world. Your website should change something in look and feel as well as content couple of times in a quarter.

Suggesting a change in site and suggesting new technology upgrades to the site is a job of the web development company you have hired. Because you must be busy at business while their business is your website development and upgrades. So they must suggest something that could give you an edge over the completion. Find out here what you should expect from web Development Company of yours.

Have you implemented Div based Design?

It's proved that div based sites load faster and search engines crawl them easily compared to tables. If your site still runs tables, you might be missing few of your possible leads as it has less Search engine exposure. Ask your website developers, when will they do it for you?

Have you implemented AJAX on your site?

AJAX refers to Asynchronous JavaScript, a dynamic effect that can give a great look and feel to your site, that is also called web 2.0 standards. Such standard describes how you can keep your customer focused on landing pages; see lot of things on one page with loading effect and not taking user on different pages for various actions. Find out if your web company knows this?

Can you add your content and images on your own?

If you have a defined content management system for your site, you certainly have a good web developer with you. If your site doesn't allow on the fly changes, you have not hired a good web designing company for you. Change them now.

Do you have Product reviews, Blogs, Forums on your site?

Normally Product reviews, blogs, forums kind of features increase user participation.  All modern sites love to have such features on website. But you might not be aware of such trends, while web companies are. So they should suggest that it's time to change, let's move on.

The year 2009 has gone and new year 2010 knocking at your door with lots of challenges for you personally and for your business too. It is seems like that we are gradually coming out from the impacts of recession. Yet many challenges remain to address in the year of 2010.

As it always happens to electronic gadgets computers getting cheaper and compacts in size and identified as the names of iPhone, iPad, NetBook, etc. Users of internet got many folds in these years. Rates of internet are stripy goes down so its reach goes up. Broadband has changed the scenario of most of the business in recent time and small business has started to show its presence on the internet. Customers prefer and take proud of online shopping thus no area of business remains aloft of these new trends of online business.

Reasons To Have Website

Utmost necessity of online business is its web presence and a web presence of a business is only possible with website design exclusively done for it. In short you have to have your own website to do online business. Websites can serve many purposes for you and your business for instance:

To Inform

You can publish your personal information in case of personal websites or online portfolio as well as regarding to your business in form of business or corporate website. Websites are available 24 hours a day, 7 days a week and can be viewed from anywhere in the world. Therefore anyone can collect suitable information from the website at any time.

To Build Trust

Web presence acts itself a trust building exercise. With citing other clienteles who used your products or services you can build trust among the new users especially when you go to do business out of your niche market or entirely in a new market. You can do by creating pages for testimonials or case study.

To stand in competition

If your competitors have their own websites then there are chances that they snatch your valuable customers from you so it is must for you to have your own website.

To Conduct E-Commerce

E-Commerce needs products display, shopping carts etc. facilities therefore, you have to have your own separate website for ecommerce application development.

To build a community

Blog sites are especially meant to this purpose.

To gain valuable market research

Big enterprises have one of the functions to conduct a market research.

To reduce support and customer service costs

No doubt, internet business greatly reduces the costs of the customer supports and services.

To reach a broad audience with a message

With traditional Medias you can reach at a limited audience while with internet presence you can address an international audience with minimum cost and time.

To find sales leads

With unlimited audience you have more chances to have sales leads if you have good and relevant sales offers.

To gain advertising revenue

Some have only intention to earn advertising revenue from Google AdSense like online advertising agencies. They build sites and remain depends on these advertising income.

To brand your company

Website is a part of online branding of your company. It provides a platform for various branding techniques to implement for instance your brand represent a unique theme or color then your entire website will be design accordingly.

To reduce printing and mailing costs

There are chances to have brochures usage for your business, and you are to distribute it to your customers frequently; at this juncture you will find distribution of e-brochures through your website a best and economical solution for you.

To do Web dependent business

There are some business which are only possible with web such as web based software development services and many home businesses.

This is a letter of suggestion for all freelance web developers on behalf of Web Development companies in India. Freelance web designing or web application development is good to earn an extra income for you but it has various adverse effects on the economy in India. The following effects can ruin India from various aspects.

1. Freelance Web Designers are independent so they are charging very cheap rates for web designing; this brings down the market rates of the same work. Web application Development companies cannot beat the rates offered by freelancers. Ultimately a new company could die prematurely or cannot survive longer. County loses a business unit and development of business stops.

2. Freelancers work on projects to earn extra income, but they are hardly interested to pay taxes on it, so they ask for payment through various alternate methods, such methods are cash payments. Freelancers do not pay taxes on cash income. The country like India loses the tax income, if it would have been web Development Company, they would have paid taxes on income.

3. An Individual web developer works for money and not for reputation, so if the web application project of client fails, they are not responsible but the receiving client gets the bad impression of Indian web development industry. Sometimes overseas clients never return because of one bad experience with freelance web developers.

4. A lot of freelance web developers are not even experienced when they start offering their service to the overseas clients. The client believes that India is very cheap so project is assigned to inexperienced freelancers. Finally a Web Application developed by Freelance Web Developer is either a crap or unstable, otherwise a web development company could have made a good experience for client.

5. A Web Development Company establishes a business unit and they expect honest developers in the company. If you are a freelance web developer and still working with a company, then you are trying to cheat your current company that pays for your livelihood.

So if you want to help India, your own country, then leave freelancing and work for a good web company or if you are entrepreneur, then start a new web application development company.

Glad to know that you are a businessman with a great desire of developing your business. Before speaking some final words, I would like to ask you some important questions.

· Do you wish to have an inexpensive but effective ways of advertising your business?
· Do you have product that you can sale in a wide areas or nation wide or in international market?
· Does your product recognized in specific niche?
· Do you have any benefits if you display images of your product?
· Do you need catalogue or brochures distribution periodically?
· Do you receive a lot of phone calls inquiring about your business or product daily?
· Do you want to save time by pre-qualifying potential customers before an appointment or interview?

If you end up with affirmative answers then you most probably need a web presence means your business on internet. It is only possible with the development of your own website even with a reputed web development company.

How a Web Development Company can help you? It can help you define your scope of web application (not just a simple website) and it can guide you build your online presence with website and web application development.

What benefits of just has a website or web application?

The first is it increases awareness of your products or your services you provide. Have a website means you can get opportunity to publish information regarding to 'who' you are, where are you located, when will you available, what is your product or service that benefit the user, what are your prices or cost for that and so many such questions are answered by.

Increase awareness

Suppose by traditional ways you want to convince these all customers who surf your website. You are to take their appointment and then you are to meet them personally, take time to show your product and prices, etc. these all are nearly impossible if they are in large numbers. These all you can do with your own website and your potential customers are away a just click from you!

Expand your reach

In traditional marketing system people of your locality only know about your business. If you have many branches then you will be famous up to their locations only. If you advertise in news papers and T.V. you still have limited numbers of customer base. More over this it cost you dearly in terms of payment to the add agencies. While with your own website you can reach to the unexpected audience without any boundary issue and even with a negligible cost.

24 hours open shop

Your physical shop never remains open for 24 hours since practically no customer will arrive at your shop at mid night. You can not sale any product at any time. These all restrictions are lifted with your e-commerce website. You can make sale at any time and your potential customer can get information related to your product or can get competitive prices at any time through your website. Any one can get your cell number from the site and contact you directly if have any problem.

Advertise yourself

How will you advertise your website? Yes, it's a big question but simple answer. Just think, how potential customer will find you? He will enter its needs in from of search engine phrases. This search engine will visit your website or web application and then direct your potential customer to your website by publishing search results. Thus best way to advertise your self is to becomes easily searchable for the search engine and that art is called Search Engine Optimization. By doing SEO properly you can be forefront than others.

Over all cost reduction

Have business online means plenty of savings in terms of:

o Publishing cost
o Marketing cost
o Communication cost

Publishing costs:

Suppose you have range of 200 products in your niche market that means you have to print images, brochures, leaflets, catalogue and other related materials for all the products. While with website you can publish all these material plus new product announcements, employment opportunities, contact information, coupons, almost anything, without material or delivery costs. People can get it by just visiting your website only.

Marketing costs:

You are well aware the costs of newspaper ads, radio ads, T.V. ads and traditional billboard ads. They are not only too expensive but time consuming and resources needed job. Whilst with web application you can add your expected contents with your latest CMS and make the marketing easy and cheap comparatively.

Communication costs:

With radio ads you can not show images of your product and with newspaper ads you can describe your product usages with an animation for that you have to go for T.V. ads. You know that T.V. again has its own limitations and can not play your ads for 24 hours. These all communication problems can be addressed by your website possession. You can do whatever you wish and even with a fraction of the cost you have to spend with traditional ways.

There are unlimited benefits with your website ownership so just decide to have a website weather you are a small business owner or an enterprise C.E.O.

The author is an owner of Web Development Company called Sharma Infoway, The company has expertise in Web Application Development, Internet Marketing and Outsourcing.