Full Time PHP Programmer Or Fixed Cost? What Model is Good For You?

March 10th, 2010

There are numerous companies in developed world which have explored Indian software developing companies for their outsourcing work. According to prevailing standards, they may have chosen one of the model for hiring PHP programmer or developer, either Full time or Fixed cost means contract based. Both have their own pros and cons. Let us see it by its various aspects and see that how is it useful for offshore companies who are seeking outsourcing work in India.

Job Duration

Fixed cost project in programming industry are of various duration it may last up to one month, 3 months, 6 months, one year or more. Fixed job are likely prone to end at any stage and that depends upon the service obtaining company. This does not happen with full time hiring model. They are more likely to move to another project if one project is finished earlier or terminated unfinished.

Job Satisfaction

PHP programmers are expected to deliver good and standard coding even within the time limit and within a budget if the cost of project is fixed. If PHP programmer does this, he or she will be rewarded with good feedback. This way fixed cost developer has to live for the satisfaction from being good at what he or she does.

In full time model PHP programmers are expected to love the company. Dedication is demanded here. Therefore, job satisfaction comes with working in team of other programmers with some common goals. With time bonds, affection and ties with each other programmer grows and company deepens. So outsourcer builds a long term relation with the outsourcing company in India as well as developers.

Income

There are chances that fixed budget projects may totally earn more than full time PHP programmers do. But there is uncertainty always lies ahead and the offshore company has to find constantly search for next assignment after 3, 6 or 12 months. Bench time or unpaid time is proving a litmus taste for fixed cost programmer as well as outsourcing company. The shock of one month sitting without project and payment shattered self-confidence of many outsourcing companies and their developers.

Benefits

Fixed projects come with over all higher amount of money than the full time hiring models. Though the difference between full time and fixed cost is that it is different in terms and conditions for fixed cost hiring because project changes and requirement changes time to time, whereas it is consistent in case of full time hiring programmer model.

Technical development

Fixed cost programming demand sharpest skill and due to these skills only programmer can earn. To get consistent earning fixed cost programmer and outsourcing company has to take many projects on hand therefore, the fixed cost programmer is left with no time to develop skills further or learn a new programming skill. In contrast to this, full time hired PHP programmers have enough facility to go for learning sessions or spare time to advance their skills. In short full time hiring will absorb a PHP programmer with rusty skill but fixed cost PHP programming never allow low skilled programmer to enter.

If you are company and seeking long term association with outsourcing companies in india, hire full time PHP programmers with them. But if you are an individual and you are not sure about your funding sources, rather assign a fixed cost project to a company in India and relax till project finishes.

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Change Your Web Development Company Or Be Ready For Less Traffic to Your Site

March 5th, 2010

When we are designing a new website for our company, we are always thinking broadly and apply all what is new and what is good. But as soon as the time passes by, few of us start thinking that we have done enough on our site so why shall we change. That is true for your web development company as well. But actually that should not be the case in today's changing world. Your website should change something in look and feel as well as content couple of times in a quarter.

Suggesting a change in site and suggesting new technology upgrades to the site is a job of the web development company you have hired. Because you must be busy at business while their business is your website development and upgrades. So they must suggest something that could give you an edge over the completion. Find out here what you should expect from web Development Company of yours.

Have you implemented Div based Design?

It's proved that div based sites load faster and search engines crawl them easily compared to tables. If your site still runs tables, you might be missing few of your possible leads as it has less Search engine exposure. Ask your website developers, when will they do it for you?

Have you implemented AJAX on your site?

AJAX refers to Asynchronous JavaScript, a dynamic effect that can give a great look and feel to your site, that is also called web 2.0 standards. Such standard describes how you can keep your customer focused on landing pages; see lot of things on one page with loading effect and not taking user on different pages for various actions. Find out if your web company knows this?

Can you add your content and images on your own?

If you have a defined content management system for your site, you certainly have a good web developer with you. If your site doesn't allow on the fly changes, you have not hired a good web designing company for you. Change them now.

Do you have Product reviews, Blogs, Forums on your site?

Normally Product reviews, blogs, forums kind of features increase user participation.  All modern sites love to have such features on website. But you might not be aware of such trends, while web companies are. So they should suggest that it's time to change, let's move on.

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Redesign Your Website For Success in SEO

February 10th, 2010
  1. Do you have website and your business is dependent on the internet?
  2. Does your website go along with your current business goals and strategies?
  3. Is your website not complementing your online and offline marketing efforts?
  4. Is the content of your website outdated and irrelevant?
  5. Do you have high visitor bounce rate?
  6. Does your site rank lower in search engines?
  7. Does it generate PPC leads if you have any?
  8. Does your website bring enough traffic for you?

If your answer is not affirmative then you have to make efforts to know how websites brings traffic for you.

When your prospective customer enters his search query in search engines like Google, Yahoo!, or MSN, search engines start to see the relevant websites for them. During the search, these search engines follow some rules to get appropriate results. When you know these rules of SEO and align your website accordingly then you most likely will come ahead in the eyes of these search engines. More customers will come to your site and you are likely getting more business with them.

Now the question is, who will help you to know the rules of search engines and make or suggest changes in your website? They are called Search Engine Optimization consultants and they definitely will help you to improve your business this way. SEO consultants will check your website and draw a strategy to get higher traffic through SEO and other marketing techniques.

When an SEO expert suggests redesigning website according to their guidelines, you don't say no to them and take a rigid stand anyway. You must support them and let them make changes the way they want because your website may have following deficiencies and issues from the point of view of SEO:

Content

Search engines work on the base of key words or text entered by a user, this means search engines will look for matching keywords on your site to pick you up. If they don't find aligned text or keywords in the content of your site they will leave you therefore, the very first job of SEO expert is to make search engine friendly content of your site. The keyword placement, density and use of keyword synonyms are the areas where SEO will make changes. Another thing is freshness and relevancy of your content. For sake of freshness they can include news corner, blogs, etc.

Titles and Tags

Titles, headings, subheadings etc. should have relevant keywords so Google, Yahoo, and Bing can find them easily.

URLs

URLs of pages and sub pages should have relevant keywords as Google, Yahoo, and Bing prefer easy navigation of the web pages. In case of dynamic page generation like that happens with CMS you need to do coding such a way that it can generate web page URLs SEO friendly so you don't lose your traffic.

Image Optimization

Images need to have alt tags so they can be searched by crawlers. They also need checking for corresponding texts for images and alt tags too.

Links

Proper linking of your pages must be foremost criteria for your site. If you have not good landing pages and your SEO doing hard effort to earn good weighty links for you then you may not get your traffic converted in to your prospective customers.

XML Site Map

Without submitting XML site map you can not get good indexation in search engines.

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2010 is Waiting For You, Design a Website Today

February 8th, 2010

The year 2009 has gone and new year 2010 knocking at your door with lots of challenges for you personally and for your business too. It is seems like that we are gradually coming out from the impacts of recession. Yet many challenges remain to address in the year of 2010.

As it always happens to electronic gadgets computers getting cheaper and compacts in size and identified as the names of iPhone, iPad, NetBook, etc. Users of internet got many folds in these years. Rates of internet are stripy goes down so its reach goes up. Broadband has changed the scenario of most of the business in recent time and small business has started to show its presence on the internet. Customers prefer and take proud of online shopping thus no area of business remains aloft of these new trends of online business.

Reasons To Have Website

Utmost necessity of online business is its web presence and a web presence of a business is only possible with website design exclusively done for it. In short you have to have your own website to do online business. Websites can serve many purposes for you and your business for instance:

To Inform

You can publish your personal information in case of personal websites or online portfolio as well as regarding to your business in form of business or corporate website. Websites are available 24 hours a day, 7 days a week and can be viewed from anywhere in the world. Therefore anyone can collect suitable information from the website at any time.

To Build Trust

Web presence acts itself a trust building exercise. With citing other clienteles who used your products or services you can build trust among the new users especially when you go to do business out of your niche market or entirely in a new market. You can do by creating pages for testimonials or case study.

To stand in competition

If your competitors have their own websites then there are chances that they snatch your valuable customers from you so it is must for you to have your own website.

To Conduct E-Commerce

E-Commerce needs products display, shopping carts etc. facilities therefore, you have to have your own separate website for ecommerce application development.

To build a community

Blog sites are especially meant to this purpose.

To gain valuable market research

Big enterprises have one of the functions to conduct a market research.

To reduce support and customer service costs

No doubt, internet business greatly reduces the costs of the customer supports and services.

To reach a broad audience with a message

With traditional Medias you can reach at a limited audience while with internet presence you can address an international audience with minimum cost and time.

To find sales leads

With unlimited audience you have more chances to have sales leads if you have good and relevant sales offers.

To gain advertising revenue

Some have only intention to earn advertising revenue from Google AdSense like online advertising agencies. They build sites and remain depends on these advertising income.

To brand your company

Website is a part of online branding of your company. It provides a platform for various branding techniques to implement for instance your brand represent a unique theme or color then your entire website will be design accordingly.

To reduce printing and mailing costs

There are chances to have brochures usage for your business, and you are to distribute it to your customers frequently; at this juncture you will find distribution of e-brochures through your website a best and economical solution for you.

To do Web dependent business

There are some business which are only possible with web such as web based software development services and many home businesses.


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Why eCommerce Sites Fail

January 22nd, 2010

eCommerce based websites have brought a revolution to the daily shopping habits. From daily grocery items to jewelries, from small screws to major machines, almost every second, an item is sold on the internet. The technology behind that is called eCommerce.

Every seller dreams to be a super seller shipping hundreds and thousands of items everyday to their customers, but the dream doesn't come true for all. Why? I would like to discuss the reasons here.

No Marketing Budget

It's highly recommended that when you plan your eCommerce Solution, you put up a plan for conceptualization, development, deployment and advertisement. Most of the eCommerce site creators forget the last thing and find themselves in trouble. Actually the marketing should be the prime concern of any new eCommerce website development. You cannot sell the burger in New York streets without shouting and telling about your delicious product. Same applies to eCommerce application.

Allocation of marketing budget should be segmented in two categories.

1. Online marketing: Online could be SEO Services, SEM, SMO and Ad words budget.

2. Offline marketing: offline could be radio ads, newspaper ads or hording at prime location etc.

#1 is crucial and must to do thing while #2 requires high end budget which could be managed through Private equity or Venture Capital funds on private capacity.

Lack of simplicity

I am sure while you read this; you are a seasoned eCommerce user ( buyer or seller), eCommerce has become synonymous with amazon.com or ebay.com. These two sites are the highest revenue making eCommerce sites on internet.

The reason is their simplicity. They have identified the nerve of internet users. Millions of sites have been copied on that concept but success ratio is still less because Amazon and eBay keeps changing their behavior based on user experience and convenience. They are becoming easier and easier day by day for online shopping. Their product offering is also one of the reasons that bring the average customers come back and buy again on their sites.

Lack of patience

You got to have enormous patience if you are running a new eCommerce application. It won't fly from day one. Initially it will suck, then it will crawl, and then walk and after lot of time and money it will start flying. So you won't be an internet millionaire overnight. Develop patience, if you follow tips 1 and 2, and work hard, your site will start earning more than you expected.

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